EI Unveils Marketing 101

April Michelle Davis taught her new workshop Marketing 101 November 9-30. April Michelle is the NAIWE Social Media expert, and she has broaden this topic to include the fundamentals and theory of marketing your business. During this workshop, April Michelle assisted each participant with setting their business goals and suggested ways to obtain them through marketing. April Michelle also talked about the importance of creating a brand and how to maximize it to its fullest extent with consistency throughout all of the business’s promotional materials. As the concluding topic, April Michelle spoke about how to overcome cold-calling fears and shared her own organizational spreadsheets and processes for success.