EI Offers Marketing Class

April Michelle Davis taught her course Marketing for Editors 101, beginning August 14, 2017,  and ran for five weeks through the PEN Institute. Each Monday April Michelle covered pertinent topics to current marketing trends such as a developing and limiting social network connections to creating and using your brand, setting business goals and obtaining them through marketing, and all-time important functions of marketing. April Michelle used the techniques she presented and shared her own success stories as well as request those of the participants.

April Michelle is a good example of a professional who has the know-how and will to reinvent herself to graciously raise above others in her field yet maintain dignity and never lose sight of her roots.

Marketing for Editors 101 teaches the fundamentals and theory of marketing your business. The main topics covered include the following:

• Marketing ideas
• Setting business goals and obtaining them through marketing
• Branding (create your brand and use it to the fullest)
• Developing and limiting social network connections
• Overcoming cold calling fears
• Developing processes for success