Copywriters

I have come up with some tips to help you become familiar with the role of a copywriter and move the writing process along smoothly.

Have a realistic schedule.

Rushed work can mean it will cost you more money and errors may be missed. Avoid hastily hiring a copywriter and dumping a rush job on her. Not only will you not have time to thoroughly check her experience and references, but, no matter how talented she is, her first draft will not be “fully cooked.” Most copywriters need some time to let words and ideas simmer, and that is why they will request several weeks to develop your copy. Set a realistic schedule and count on going through one or two revisions as your writer refines the piece and conveys the key benefits of what you’re promoting.

 

Make sure the writer has written for the *medium* you want.

Let’s say you need someone to re-energize the copy on your website. A freelance writer who has only written magazine articles may not have the skill set to create content for a dynamic website. She may not be proficient at breaking up copy into easily digestible bits and integrating hyperlinks that entice your users to click on them while keeping your end-users in mind. She may be able to learn how, but you’ll be paying her as she ramps up speed. Instead, take the time to find the right copywriter—it will save you many headaches down the road.