Editorial Inspirations

Though many products continue to be sold through the Internet, books more than any other product are sold on the Internet, and the number of books sold is increasing, according to a Nielsen Online survey as reported by the BBC.

Nielsen polled 26,312 people in 48 countries, and 41% of Internet users had bought books online, up from 34% from two years ago. The biggest increases in buying books online occurred in emerging markets like South Korea and India.

The top 10 Internet book-buying countries by percentage, according to Nielsen are
1. South Korea: 58%
2. Germany: 55%
3. Austria: 54%
4. Vietnam: 54%
5. Brazil: 51%
6. Egypt: 49%
7. China: 48%
8. India: 46%
9. Taiwan: 45%
10. U.K.: 45%

While the United States had a high number of consumers who Nielsen estimates have bought books online (57.5 million) that represents 38% of all American Internet users.

This entry was posted on Monday, February 11th, 2008 at 12:00 pm and is filed under Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.