Borders, Sony Launch e-Book Store
Borders has joined Sony to launch an online store that offers e-book titles for Sony’s Reader Digital Book device. The new store will offer access to over 25,000 titles.
Consumers who purchase a Reader Digital Book device at a Borders’ store will be given a promotional code that will allow them to access to new new online store, says Borders spokesperson Mary Davis.
In addition, Sony is offering a $50 credit, good for purchasing e-books from the co-branded Borders/Sony store, as well as 100 free e-book classics, to consumers who purchase the Reader Digital Book device before January 15.